We had a thread about this some time ago about academics, which of course derailed and crashed horribly due to Evangelion.
I haven't fully read it but I've gone through some chunks of it, and his analysis of Rei expies is very poignant:
>The emergence of Ayanami Rei did not influence many authors so much as change the rules of the moe-elements sustaining otaku culture. As a result, even those authors who were not deliberately thinking of Evangelion unconsciously began to produce characters closely resembling Rei, using newly registered moe-elements (quiet personality, blue hair, white skin, mysterious power).>Beyond Rei, characters emerging in otaku works were not unique to individual works but were immediately broken into moe-elements and recorded by consumers, and then the elements reemerged later as material for creating new characters. Therefore, each time a popular character appeared, the moe-element database changed accordingly, and as a result, in the next season there were heated battles among the new genera tion of characters featuring new moe-elements.A classic, and very true.
>>146662This one, pic?