Not sure what complaining about embedding has to do with DRM and subscription models. If you hover over any of the videos on that site you can see the source and it's giving them views. There is the story of people who make mashup videos being forced to discontinue their work because copyright laws get in the way of art.
Are you suggesting that embedding videos is going to become a paid youtube feature eventually? Video authors can prevent people from viewing their sites through embeded links already.